Request for Information (RFI)

I am eager to gain a deeper understanding of your vision and goals for this project.

To ensure that the branding solutions proposed align seamlessly with your objectives, your insights with the following key aspects of your business would greatly assist in developing a comprehensive and tailored proposal that meets your specific needs. Additionally, if there are any other details or considerations you believe are important, please feel free to share them.

*Name

*Email

Company Name

Website / URL

01. Business Overview:

Briefly describe your organization, including its history, mission, and core values.

What products or services does your business offer?

Who are your primary competitors, and how do you differentiate yourselves in the market?

02. Target Audience:

Who is your target audience? Please provide demographics, psychographics, and any other relevant information.

What are the key messages you want to convey to your audience through the new branding?

03. Current Brand Perception:

How do you believe your current brand is perceived by your target audience?

Are there specific aspects of your current branding that you feel are effective or ineffective?

04. Brand Attributes:

What adjectives or qualities would you like your brand to be associated with?

Are there specific emotions or feelings you want the brand to evoke?

05. Brand Goals and Objectives:

What are your primary goals for the rebranding effort? (e.g., increased market share, repositioning in the market, attracting a new audience)

Are there any specific objectives you hope to achieve through this branding project?

06. Visual Preferences:

Do you have any specific color preferences or existing color schemes that should be considered?

Are there particular design elements or styles that you find appealing or would like to avoid?

07. Competitive Landscape:

Are there any brands, within or outside your industry, whose visual identity you admire or consider as references?

08. Budget and Timeline:

What is your budget range for this branding project?

What is the expected timeline for completing the project?

09. Collateral and Applications:

Are there specific deliverables you have in mind, such as a new logo, brand guidelines, business cards, website design, etc.?

How will the new branding be implemented across various touchpoints?