Celebrated throughout Mexico, Day of the Dead has to be the holiday that is most associated with all things tequila. el Jimador‘s celebration of the holiday took a unique spin this year when they invited local street artist to join the festivities and show off what they’ve got.

With a deep respect of street art and it’s artist, not to mention the creative nature of the project, True Ink’s approach in delivering a strong concept for the coast to coast events was a complete honor.   We love that el Jimador is stepping outside the box and creating events like this that involve local artists and create a social atmosphere that can only be described as… FUN.

Lucky you if you’re in Hollywood or Atlanta this Halloween weekend. These should not be missed!  el Jimi…keep em’ coming my friends!  Its all about making it memorable.


Skills / Programs used:

  • Print & Web Materials
  • Photoshop
  • inDesign
  • illustrator

Holden Ching

Tequila Brand Champion | Greenhouse Agency, Inc

Herradura & ej Jimador / California

Rachel Purcell

Tequila Brand Champion | Greenhouse Agency, Inc

Herradura & el Jimador / Atlanta, GA

Events Location:  Hollywood / Atlanta

Participating Venues:

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