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TEQUILA HERRADURA | THE ART OF HERRADURA
With the vision of an event that contained the perfect mix of art and tequila, Tequila Brand Champion Rachel Purcell of Greenhouse Agency, Inc. approached us with a creative need for The Art of Herradura’s look and feel.
The event consisted of a art class that would last about 2 hours’ time with a master artist leading the event goers in the creation of a 16″ x 20” acrylic masterpiece while enjoying specialty Tequila Herradura cocktails. All you needed to do is show up ready to have an awesome time, no painting experience was needed.
Keeping in mind the target audience the event was initially geared towards, True Ink jumped in and created a concept that consisted of a realistic painting of the Tequila Herradura bottle on canvas. An example of the possibilities the artist themselves would be able to produce during the event. The realistic look of the materials opens the imagination and brings together the theme and the concept of the event nicely.
Skills / Programs used:
- Print & Web Materials
Tequila Brand Champion | Greenhouse Agency, Inc
Events Location: Atlanta, GA
- Tara Humata
- Red Martini
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