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Dia de los Muertos

el Jimador | Day of the Dead

Celebrated throughout Mexico, Day of the Dead has to be the holiday that is most associated with all things tequila. el Jimador‘s celebration of the holiday took a unique spin this year when they invited local street artist to join the festivities and show off what they’ve got.


el Jimador

Project type:

Event Branding
Concept Design
Print Materials

About this project:

With a deep respect of street art and it’s artist, not to mention the creative nature of this project, True Ink’s approach in delivering a strong concept for the coast to coast events was a complete honor. el Jimador, proving that they are stepping outside the box once again, has master-minded two cohesive events that bring together local artists to create a social atmosphere that can only be described as… FUN.

Lucky you if you’re in Hollywood or Atlanta this Halloween weekend. These should not be missed!  el Jimi…keep em’ coming my friends!  It’s all about making it memorable.


Additional Project Details:
Events Location:  Hollywood / Atlanta
Participating Venues:

Holden Ching

Tequila Brand Champion | Greenhouse Agency, Inc
Herradura & ej Jimador / California

Rachel Purcell
Tequila Brand Champion | Greenhouse Agency, Inc
Herradura & el Jimador / Atlanta, GA

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