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GAMA International

Creative Partnership

GAMA International is a nonprofit 501 (c)6 association that is dedicated to developing and growing leaders in the financial Industry.

Client:

GAMA International

Project type:

Branding
Event Branding
Concept Design
Typography
Print Materials
Web Design

About this project:

True Ink's work with GAMA International, a nonprofit 501 (c)6 association, began in mid 2014. At the time, GAMA was actively searching for a designer / Agency that would bring a fresh and new perspective that modernized the overall Brand's look and feel.

The association hired several designers for the company refresh, each with their own technique, skill level, and thought process. Ultimately, GAMA selected True Ink Designs during phase 2 of the brand refresh to complete what would essentially be used throughout all of their company materials.  What followed next was the big surprise...

The relationship grew and we did not stop at the refresh. True Ink went on to work with GAMA International for 4 years. Together, we created print and digital marketing assets, published a 3 book marketing series, and branded 5 of GAMA's largest "Lamp" conferences including Las Vegas, Orland Florida, Washington DC & Asia (x2). One of which received the Gold Standard Marcom Award for best logo design.

For your consideration, We have Included a brief visual history of our favorites and most memorable pieces.

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Core Belief: I strongly believe in direct communication and building solid relationships. When you work with me, your dedicated designer, we’ll have a direct line of contact. This means no unnecessary middle steps or agency hurdles, making our collaboration seamless and efficient.

I’ve had the privilege of working with a wide range of clients, from startups and businesses to non-profits. The feedback I often receive highlights the value of having a direct connection with a committed design partner. This approach not only speeds up projects but also keeps the focus on creating exceptional graphic design that aligns with your main goals.

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Contact:

True Ink Designs LLC
P 305.606.9915
E info@trueinkdesigns.com

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©2008 – 2025 True Ink Designs llc | All Rights Reserved.

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Design Process Overview

Initial Meeting
Step 02
Step 03
Step 04
Step 05
Step 06
01. Creative Brief
Step one is meant to capture the overall project’s details and key specifications needed to complete the work. The main scope, brand guidelines, target audience, message, dimensions, timeline expectations, budget, examples of similar or inspired works.
02. Research
Every project is different. Research before production is a crucial step in the design process to gain the knowledge needed for making great design decisions later on. Using the detailed information from step one about the project helps us to fully understand our creative mission.
03. Digital Sketch
Based on the info gathered through the creative brief and the research process, we are ready to begin the concept development phase of what the assets will ultimately look like.
04. Concept Presentation
Although, we’ve always strived to knock out the final design on the first shot, the client can be provided with as many options as specified in the main scope (usually 2 – 3). These additional options allow the collaboration and ideas to flourish even further and help narrow down choices that create the final product.
05. Revisions
With the exception of larger, more complex, deliverables - most projects work well with a three (3) revision process. Step five is where we collect and implement feedback on the submitted designs to ensure quality control and alignment with the client’s vision. Refinements are welcomed at this point to polish and give way to the projects final version.
06. Finalization & Delivery
Once the project has received approval from all stakeholders, final deliverables are packaged in their appropriate formats (as detailed in the initial brief’s specifications) and sent to the client.

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It is our goal to make the design process as intuitive and painless as possible. We do this through communication. That why we request a brief overview of your project and goals.

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