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Orlando City SC

el Jimador | Orlando City Soccer

Escaping to Orlando as often as possible is one of the biggest perks of living and working in Miami. Orlando is well-known for its many parks and attractions but what visitors might find surprising is the amount of enthusiastic soccer fans throughout the beautiful city. The “Die-Hards” I call them. Enter Orlando City SC! From selling out an impressive 60,000 seats at the Citrus Bowl to achieving such high demands in ticket sales that resulted in waitlisting Season Tickets, some might use the word Unstoppable for this talented group of soccer professionals.

Client:

el Jimador

Project type:

Event Branding
Concept Design
Print Materials

About this project:

This year, our friends at El Jimador paired up with Orlando City SC as the official Tequila for the league and commissioned True Ink Designs to create artwork that would be inspired by the team and the many fans.

Thoughtful research about the Team demonstrated just how MASSIVE of an impact Orlando City SC has on the uber famous Florida city! The final creative produced a cohesive blend of the two brands that focused not just on the brands but also the fans… purple, smokey, chaotic, fun-filled, fan frenzy ROAR of a good time that just happens to go great when paired with el Jimador Tequila. WHAT A MATCH! ….and thats not a pun… really.

Additional Project Details:

Orlando City SC Quick Links:

Client:
Katy Tracy
Southeast Division Field Marketing Manager, Tequilas | Brown-Forman
el Jimador / Orlando, FL

Carlie Strutt
Tequila Brand Champion | Greenhouse Agency, Inc
Herradura & el Jimador / Orlando, FL

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Core Belief: I strongly believe in direct communication and building solid relationships. When you work with me, your dedicated designer, we’ll have a direct line of contact. This means no unnecessary middle steps or agency hurdles, making our collaboration seamless and efficient.

I’ve had the privilege of working with a wide range of clients, from startups and businesses to non-profits. The feedback I often receive highlights the value of having a direct connection with a committed design partner. This approach not only speeds up projects but also keeps the focus on creating exceptional graphic design that aligns with your main goals.

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E info@trueinkdesigns.com

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©2008 – 2025 True Ink Designs llc | All Rights Reserved.

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Design Process Overview

Initial Meeting
Step 02
Step 03
Step 04
Step 05
Step 06
01. Creative Brief
Step one is meant to capture the overall project’s details and key specifications needed to complete the work. The main scope, brand guidelines, target audience, message, dimensions, timeline expectations, budget, examples of similar or inspired works.
02. Research
Every project is different. Research before production is a crucial step in the design process to gain the knowledge needed for making great design decisions later on. Using the detailed information from step one about the project helps us to fully understand our creative mission.
03. Digital Sketch
Based on the info gathered through the creative brief and the research process, we are ready to begin the concept development phase of what the assets will ultimately look like.
04. Concept Presentation
Although, we’ve always strived to knock out the final design on the first shot, the client can be provided with as many options as specified in the main scope (usually 2 – 3). These additional options allow the collaboration and ideas to flourish even further and help narrow down choices that create the final product.
05. Revisions
With the exception of larger, more complex, deliverables - most projects work well with a three (3) revision process. Step five is where we collect and implement feedback on the submitted designs to ensure quality control and alignment with the client’s vision. Refinements are welcomed at this point to polish and give way to the projects final version.
06. Finalization & Delivery
Once the project has received approval from all stakeholders, final deliverables are packaged in their appropriate formats (as detailed in the initial brief’s specifications) and sent to the client.

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