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Orlando City SC

el Jimador | Orlando City Soccer

Escaping to Orlando as often as possible is one of the biggest perks of living and working in Miami. Orlando is well-known for its many parks and attractions but what visitors might find surprising is the amount of enthusiastic soccer fans throughout the beautiful city. The “Die-Hards” I call them. Enter Orlando City SC! From selling out an impressive 60,000 seats at the Citrus Bowl to achieving such high demands in ticket sales that resulted in waitlisting Season Tickets, some might use the word Unstoppable for this talented group of soccer professionals.


el Jimador

Project type:

Event Branding
Concept Design
Print Materials

About this project:

This year, our friends at El Jimador paired up with Orlando City SC as the official Tequila for the league and commissioned True Ink Designs to create artwork that would be inspired by the team and the many fans.

Thoughtful research about the Team demonstrated just how MASSIVE of an impact Orlando City SC has on the uber famous Florida city! The final creative produced a cohesive blend of the two brands that focused not just on the brands but also the fans… purple, smokey, chaotic, fun-filled, fan frenzy ROAR of a good time that just happens to go great when paired with el Jimador Tequila. WHAT A MATCH! ….and thats not a pun… really.

Additional Project Details:

Orlando City SC Quick Links:

Katy Tracy
Southeast Division Field Marketing Manager, Tequilas | Brown-Forman
el Jimador / Orlando, FL

Carlie Strutt
Tequila Brand Champion | Greenhouse Agency, Inc
Herradura & el Jimador / Orlando, FL

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