{"id":1685,"date":"2021-06-01T19:41:51","date_gmt":"2021-06-01T19:41:51","guid":{"rendered":"https:\/\/trueinkdesigns.com\/?post_type=true-ink-portfolio&p=1685"},"modified":"2023-09-01T21:57:09","modified_gmt":"2023-09-02T01:57:09","slug":"the-art-of-herradura","status":"publish","type":"true-ink-portfolio","link":"https:\/\/trueinkdesigns.com\/portfolio\/the-art-of-herradura\/","title":{"rendered":"The Art of Herradura"},"content":{"rendered":"\t\t
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The Art of Herradura<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tequila Herradura | For the love of art and cocktails!<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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With the\u00a0vision of an event that consisted of a perfect mix for art and tequila,\u00a0Tequila\u00a0Brand Champion Rachel Purcell\u00a0of Greenhouse Agency, Inc. approached us with a creative need for The Art of Herradura\u2019s look and feel.<\/span><\/p>\n<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Client:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tequila Herradura<\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Project type:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Event Branding<\/div><\/div>
Concept Design<\/div><\/div>
Typography<\/div><\/div>
Print Materials<\/div><\/div><\/div><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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About this project:<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A<\/span>n event for art lovers that enjoy a good cocktail! This is a 2 hours art class lead by a masterful artist that would be guiding event goers in the creation of a 16\u2033 x 20\u201d acrylic masterpiece of their own creation while enjoying specialty Tequila Herradura cocktails. All you needed to do is show up ready to have an awesome time, no painting experience required.<\/span><\/p>\n

When developing the branding for this event, the goal and focus circulated around the subject matter and, most importantly, the target audience that the event was initially geared towards. The final concept featured a realistic painting of the Tequila Herradura bottle on canvas.\u00a0 It\u2019s meant to portray an example of the possibilities the artist \/ event goers themselves would be able to produce during the event. The realistic look of the canvas painting was designed to open the imagination and brings together a theme and the concept for what is sure to be another outstanding Herradura event!\u00a0<\/span><\/p>\n

Additional Project Details<\/strong>:
\n<\/span>Events Location: \u00a0Atlanta, GA<\/span><\/p>\n

Participating Venues:<\/span><\/p>\n