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The Art of Herradura

Tequila Herradura | For the love of art and cocktails!

With the vision of an event that consisted of a perfect mix for art and tequila, Tequila Brand Champion Rachel Purcell of Greenhouse Agency, Inc. approached us with a creative need for The Art of Herradura’s look and feel.


Tequila Herradura

Project type:

Event Branding
Concept Design
Print Materials

About this project:

An event for art lovers that enjoy a good cocktail! This is a 2 hours art class lead by a masterful artist that would be guiding event goers in the creation of a 16″ x 20” acrylic masterpiece of their own creation while enjoying specialty Tequila Herradura cocktails. All you needed to do is show up ready to have an awesome time, no painting experience required.

When developing the branding for this event, the goal and focus circulated around the subject matter and, most importantly, the target audience that the event was initially geared towards. The final concept featured a realistic painting of the Tequila Herradura bottle on canvas.  It’s meant to portray an example of the possibilities the artist / event goers themselves would be able to produce during the event. The realistic look of the canvas painting was designed to open the imagination and brings together a theme and the concept for what is sure to be another outstanding Herradura event! 

Additional Project Details:
Events Location:  Atlanta, GA

Participating Venues:

  • Tara Humata
  • Red Martini
  • Escorpion
  • Rock -N- Taco

Rachel Purcell
Tequila Brand Champion | Greenhouse Agency, Inc
Tequila Herradura

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