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The Art of Herradura

Tequila Herradura | For the love of art and cocktails!

With the vision of an event that consisted of a perfect mix for art and tequila, Tequila Brand Champion Rachel Purcell of Greenhouse Agency, Inc. approached us with a creative need for The Art of Herradura’s look and feel.

Client:

Tequila Herradura

Project type:

Event Branding
Concept Design
Typography
Print Materials

About this project:

An event for art lovers that enjoy a good cocktail! This is a 2 hours art class lead by a masterful artist that would be guiding event goers in the creation of a 16″ x 20” acrylic masterpiece of their own creation while enjoying specialty Tequila Herradura cocktails. All you needed to do is show up ready to have an awesome time, no painting experience required.

When developing the branding for this event, the goal and focus circulated around the subject matter and, most importantly, the target audience that the event was initially geared towards. The final concept featured a realistic painting of the Tequila Herradura bottle on canvas.  It’s meant to portray an example of the possibilities the artist / event goers themselves would be able to produce during the event. The realistic look of the canvas painting was designed to open the imagination and brings together a theme and the concept for what is sure to be another outstanding Herradura event! 

Additional Project Details:
Events Location:  Atlanta, GA

Participating Venues:

  • Tara Humata
  • Red Martini
  • Escorpion
  • Rock -N- Taco

Client:
Rachel Purcell
Tequila Brand Champion | Greenhouse Agency, Inc
Tequila Herradura

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Core Belief: I strongly believe in direct communication and building solid relationships. When you work with me, your dedicated designer, we’ll have a direct line of contact. This means no unnecessary middle steps or agency hurdles, making our collaboration seamless and efficient.

I’ve had the privilege of working with a wide range of clients, from startups and businesses to non-profits. The feedback I often receive highlights the value of having a direct connection with a committed design partner. This approach not only speeds up projects but also keeps the focus on creating exceptional graphic design that aligns with your main goals.

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©2008 – 2025 True Ink Designs llc | All Rights Reserved.

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Design Process Overview

Initial Meeting
Step 02
Step 03
Step 04
Step 05
Step 06
01. Creative Brief
Step one is meant to capture the overall project’s details and key specifications needed to complete the work. The main scope, brand guidelines, target audience, message, dimensions, timeline expectations, budget, examples of similar or inspired works.
02. Research
Every project is different. Research before production is a crucial step in the design process to gain the knowledge needed for making great design decisions later on. Using the detailed information from step one about the project helps us to fully understand our creative mission.
03. Digital Sketch
Based on the info gathered through the creative brief and the research process, we are ready to begin the concept development phase of what the assets will ultimately look like.
04. Concept Presentation
Although, we’ve always strived to knock out the final design on the first shot, the client can be provided with as many options as specified in the main scope (usually 2 – 3). These additional options allow the collaboration and ideas to flourish even further and help narrow down choices that create the final product.
05. Revisions
With the exception of larger, more complex, deliverables - most projects work well with a three (3) revision process. Step five is where we collect and implement feedback on the submitted designs to ensure quality control and alignment with the client’s vision. Refinements are welcomed at this point to polish and give way to the projects final version.
06. Finalization & Delivery
Once the project has received approval from all stakeholders, final deliverables are packaged in their appropriate formats (as detailed in the initial brief’s specifications) and sent to the client.

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